In case it’s been a while that you had to deal with App Store submissions, here’s a quick refresher. This assumes that iTunes Connect is ready to receive a new app or update.

Make sure that the version number and build values have both been increased if your submission is an update. In Xcode, do the following:

• verify that the Archive Scheme is set to Release (under Product – Scheme – Edit Scheme)
• make sure that you’ve selected “Generic iOS Device” as the active scheme
• head over to Product – Archive to create an archive of your current version
• the Organizer window opens, showing previously archived versions of your app (don’t delete those)
• now hit Validate to see if there are any issues with your app
• if all is well, hit the big blue Upload to App Store button
• now pray that your app is approved